Mission impossible

I have spent the day looking at architects’ websites – a lot of websites. I was trying to distil from them a succinct description of what the practice had been up to in the last year. And what did I learn? Very little.

I have spent the day looking at architects’ websites – a lot of websites. I was trying to distil from them a succinct description of what the practice had been up to in the last year. And what did I learn? Very little.

It is very difficult to find out which projects were completed recently, as they are rarely dated. News seems to be too often of the table tennis tournament/ spponsored bike ride variety.

So one is driven to looking at what the practice stands for – to looking at the mission statement. And then wishing that one hadn’t. What a load of flimflam and platitudes. All those practices who are ‘passionate about design’, who ‘listen to the client’ who have ‘no preconceived ideas’. Not to mention caring about sustainability, designing for a mix of uses. And these days, really taking BIM on board.

In other words, they are indistinguishable. Maybe one day a practice will have a mission statement such as ‘We design buildings. Rather good ones. And do some other stuff too.’ Which would be great. Until everybody copied it….

Ruth Slavid

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