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On socks and software

I found a hole in the toe of my sock today. Which doesn’t, I admit, seem to have much to do with construction, except that these were special socks – they were SketchUp socks

I found a hole in the toe of my sock today. Which doesn’t, I admit, seem to have much to do with construction, except that these were special socks – they were SketchUp socks.

Long ago, well before Google bough SketchUp in 2006 (and certainly before it sold it on in 2012) I met a representative of the original company at the late, unlamented Interbuild show in Birmingham and he gave me a pair of promotional socks. They were black trainer socks with nicely padded soles. They said ‘SketchUp’ around the ankle band, had the web address embroidered in red over the toes and underneath said, also in red, ‘It doesn’t stink’.

The idea obviously proved popular, because in 2013, Trimble, the company that bought SketchUp from Google, was handing out an updated version:

Mine weren’t nearly as jazzy, but hey, they were vintage. They were comfortable and I wore them on average at least once a fortnight for somewhere around twelve years. During which time, I wonder how many iterations SketchUp, which has become such an essential tool for architects, has gone through? Some pieces of software (they were nice soft socks), it seems, have a longer lifespan than others.

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