Grant makes good
I have found myself spending quite a bit of time over the past few months on the website of Grant Erskine.
I have found myself spending quite a bit of time over the past few months on the website of Grant Erskine. The name sounds familiar – fading Hollywood star? Slightly fuddy-duddy firm of solicitors? In fact, Erskine is an architect based in Manchester, who only set up his practice a couple of years ago. I suspect he is a sole practitioner, although he always talks about ‘we’. He has done some home extensions and is involved in some larger projects, although it seems not as the lead practitioner. Still, it’s early days, and he is to be applauded for making a go of it in difficult times.
But what makes Erskine special is his blogging and the way he promotes himself on Twitter. Some of it is just amusing – as when he discusses the fact that his exploding shower screen is actually a relatively common phenomenon. But mostly he writes about being an architect, the pleasure that it gives him and, crucially, tackles questions such as ‘why use an architect to submit a planning application?. He seems to be a one-man promoter of the beleaguered profession, his arguments carrying more weight precisely because he is doing the type of work that is familiar to many potential clients.
He has a nicely designed logo as well, white out of black and eye-catching without being whacky. As a result, he has well over 8,000 followers. Leanne Tritton wrote a piece in BD last month entitled ‘Where are the architects with 10 million followers?’ I doubt that Erskine will ever reach that heady figure, but his enterprise is to be applauded, especially as he is doing a bit of good both to himself and the profession as a whole.